HEY YU · 15–29 NOVEMBER 2026
HEY YU is our exhibition of Yugoslav tourist posters from the 1950s–80s at SENSE—S.SPACE in Belgrade. “One man’s trash is another man’s treasure”: we discovered the posters next to a dumpster after the former Yugoslav Tourist Organisation’s offices had been cleared out. Now preserved, the originals will be reinterpreted by contemporary artists, drawing attention to the ongoing loss of the region’s cultural heritage.
The exhibition, curated by Oleg Kuptsov and Sara Macura, unfolds in two parts. First, we present the restored original posters, preserving a visual record of Yugoslavia’s landscapes, architecture and everyday life. Then, contemporary artists take over, reworking the originals and offering their own interpretations of the past.
15 NOV · 18:00 — OPENING
Discover the original Yugoslav tourist posters and photographs.
21 NOV · EVENING — LIVE UPCYCLE
Watch artists transform the original posters into new works, live in front of the audience.
29 NOV · 12:00–20:00 — YUGO MARKET
Vintage, design and local brands. Free entry.
From 22 November, the reworked posters will be on display, revealing new perspectives on familiar images.
Two weeks, two perspectives on the same past.
HEY YU
15–29 November 2026
SENSE—S.SPACE
Dečanska 8, Belgrade
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Photo: Izabela Milanović @_izachega
Typeface: Misha Ivanov @whatmisha